MIKE BOBEVLEAD PRODUCT DESIGNER

Designing products where complexity stays honest.

Lead product designer, ten years in. Engineering background, which is part of why I keep ending up on the architectural side of the work — product architecture, complex flows, systems thinking. The transaction spine at Arrow Electronics is live in production. The IA pattern I designed for U.S. Bank Business Banking propagated across all five segments of usbank.com. Building toward design engineering.

SELECTED WORKTHREE PROJECTS — 2023 / 2025

i.2025

Arrow Electronics — The transactional spine of a B2B procurement platform.

Cart, Quote, and Checkout for one of the world's largest electronics distributors. Dense data, premium-tier flows, multi-week forecasting — all live in production for buyers who live inside the product.

Arrow Electronics — The transactional spine of a B2B procurement platform.

2025

ii.2024 — 2025

U.S. Bank — Designed for one segment of usbank.com, now anchoring all five.

86 acquisition pages for U.S. Bank's Business Banking segment, redesigned around four customer archetypes. The IA pattern shipped first there.

ii.

U.S. Bank — Designed for one segment of usbank.com, now anchoring all five.

86 acquisition pages for U.S. Bank's Business Banking segment, redesigned around four customer archetypes. The IA pattern shipped first there.

2024 — 2025

iii.2023 — 2024

Herbalife — Organizing a global platform by intent, not entity.

A ground-up redesign of the platform 4.5M+ distributors and preferred customers use daily. Five user archetypes, one underlying product.

iii.

Herbalife — Organizing a global platform by intent, not entity.

A ground-up redesign of the platform 4.5M+ distributors and preferred customers use daily. Five user archetypes, one underlying product.

2023 — 2024

A sense-maker working across user experience and information architecture.

The work is keeping both user needs and system logic honest — while knowing which one needs to take precedence in a given situation. Currently based in the New York / Jersey City area, open to senior, lead, and staff product roles.